Brands

JIUMAOJIU NORTHWEST CUISINE

Founded in 1995, Jiumaojiu Northwest Cuisine has become a popular catering chain brand after 27 years of development. As one of the Top 100 Chinese Catering Brands and the “food landmark” of Guangzhou food industry, Jiumaojiu brings classic delicacies such as “Two Catties of Bones (Liangjin Dagutou)”, “Shanxi Vinegar Perch”, “Tongguan Rougamo” and “Lamb Shashlik” to diners by integrating and innovating the northwest food materials. Moreover, the birthday noodles of Jiumaojiu have become a gift for everyone, warming generations of people. Now, Jiumaojiu Northwest Cuisine has set out on a new journey. With the brand strategy of “Loved by Three Generations of Family”, it has launched meals more suitable for Three Generations of Family, and provided more services suitable for family meals, friends’ party and one-man meals, making customers feel comfortable and warm.
  • Two Catties of Bones
    Two Catties of Bones
  • Jiumaojiu Northwest Cuisine
    LOVED BY THREE
    GENERATIONS
    LOVED BY THREE
GENERATIONS
  • MY FAVORITE
    ASIAN FOOD
    MY FAVORITE
ASIAN FOOD
  • Brand Brand
    Brand
    First-tier chain brand for Chinese dinner
  • Customer Customer
    Customer
    Customer base of middle and high-end middle-class families in first-tier cities,Daily average customers 100,000+
  • Restaurant Restaurant
    Restaurant
    77 national restaurants (direct sales)
DEVELOPMENT PATH
01
Traditional catering enterprise established along the street
Starting from the “Shanxi Noodle King” at Nanhang East Road, Haikou City, Jiumaojiu has set up its first branch located at Saimachang, Huangpu Avenue West in Guangzhou by 2020. Jiumaojiu has learned from the experience and lessons in the process of exploration and development.
02
Enter the shopping malls and start the fast fashion catering mode
In 2005, Guangzhou Headquarters was established. In 2009, it started a fast fashion catering mode by entering into the shopping malls and successfully created “Jiumaojiu” brand.
03
Small restaurant in the great times
In 2015, Jiumaojiu, under the influence of the Internet tide, started to use new thinking and new tools to create a 3.0 Business Model more suitable for market demand and consumer demand. Jiumaojiu built a more advanced company management system, upgraded the iterative business model of the information system, and continuously improved the service quality and cost control ability of restaurants.
04
Interactive communication enhanced by information technology
In 2016, Jiumaojiu fully implemented the scheme of ordering, payment and electronic invoice on WeChat platform to strengthen interaction with customers and carry out precision marketing.
05
Catering chain brand loved by three generations of family
In 2021, focusing on the core consumer market, Jiumaojiu Northwest Cuisine had a new insight into customer needs and explored a new development direction. The brand’s core strategy has upgraded from the original “Welcome to Jiumaojiu and Eat at Ease” to “Jiumaojiu Northwest Cuisine Loved by Three Generations of Family”.