01
Traditional catering enterprise established along the street
Starting from the “Shanxi Noodle King” at Nanhang East Road, Haikou City, Jiumaojiu has set up its first branch located at Saimachang, Huangpu Avenue West in Guangzhou by 2020. Jiumaojiu has learned from the experience and lessons in the process of exploration and development.
02
Enter the shopping malls and start the fast fashion catering mode
In 2005, Guangzhou Headquarters was established. In 2009, it started a fast fashion catering mode by entering into the shopping malls and successfully created “Jiumaojiu” brand.
03
Small restaurant in the great times
In 2015, Jiumaojiu, under the influence of the Internet tide, started to use new thinking and new tools to create a 3.0 Business Model more suitable for market demand and consumer demand. Jiumaojiu built a more advanced company management system, upgraded the iterative business model of the information system, and continuously improved the service quality and cost control ability of restaurants.
04
Catering chain brand loved by three generations of family
In 2021, focusing on the core consumer market, Jiumaojiu Northwest Cuisine had a new insight into customer needs and explored a new development direction. The brand’s core strategy has upgraded from the original “Welcome to Jiumaojiu and Eat at Ease” to “Jiumaojiu Northwest Cuisine Loved by Three Generations of Family”.
05
Make every effort to create "family-friendly restaurant"
In 2024, Jiumaojiu took "let all children enjoy their meals happily and every parent dine at ease" as its mission, and launched 2 new children's experience stores — Siji Store and Aoyuan Store. In December of the same year, adhering to the original aspiration of "A Chef is Also a Mom", it teamed up with professional "Mom Star Chefs" and the "Mom Advisory Group" to renovate its existing stores — Ludi Store and Longgang Store, while launching 8 signature children's meal sets and 5 thoughtful children's services.
